00765cam 2200241 450 1703962http://id.bnportugal.gov.pt/bib/porbase/170396220030627221700.00-7923-9388-044808PTBN0095920219970709d1994 k y0pory0103 baengUSResearch traditions in marketingedited by Gilles Laurent, Gary L. Lilien, Bernard PrasBostonLondonKluwer Academic Publisherscop. 1994XXII, 442 pInternational series in quantitative marketing658.8medpor292233LaurentGilles3401380924LilienGary L.340645850PrasBernard3401380925PTBNRPCM 185coopUPFEefalt245004bccoopUPFE314010PFE16-204