00865nam 2200265 450 2411508http://id.bnportugal.gov.pt/bib/porbase/241150820110225102800.0978-0-470-05105-4compraufpes002_bc.iso/03-11-2011/38762003933320110225d2007 m y0pory0103 baengUSa z 001yyr<The >online advertising playbookproven strategies and tested tactics from the Advertising Research FoundationJoseph Plummer... [et al.]HobokenJohn Wileycop. 2007xvi, 302 p.il.24 cm659.1BNpor004.73BNporPlummerJoseph070RappaportSteve070HallTaddy070BarocciRobert070PTUFPESRPC