Etiqueta de registo: 00961cam 2200289 450
001 1740344
003 http://id.bnportugal.gov.pt/bib/porbase/1740344
005 20030623221900.0
010 ## $a84-7615-565-4
021 ## $aES$bM.8.660/1992
035 ## $897001
095 ## $aPTBN01024209
100 ## $a19940504d1992 k y0pory0103 ba
101 1# $aspa$ceng
102 ## $aES
200 1# $aMaximarketing$fStan Rapp, Tom Collins$gtrad. Roberto Haas Garcia$gadapt. Isabel Armada Diez de Riviera
205 ## $a1ª ed
210 ## $aMadrid$cMcGram-Hill,$d1992
215 ## $aXIV, 306 p.$d24 cm
225 2# $aMcGram-Hill de Management
304 ## $aTít. orig.< Maximarketing><The >new direction in advertising. Promotion and marketing strategies
675 ## $a658.8$vBN$zpor$3292233
700 #1 $aRapp,$bStan$3253773
701 #1 $aCollins,$bTom$4070$3185485
702 #1 $aGarcia Haas,$bRoberto$4730$3266592
702 #1 $aRivera Diez,$bIsabel Armada$4010$3266593
801 #0 $aPT$bBN$gRPC
977 ## $1MARK. 0061$2coop$4INP$6efalt319232$7bc$8coop$9INP$b2736$k0
998 ## $aINP5-852