Etiqueta de registo: 00798cam 2200241 450
001 898660
003 http://id.bnportugal.gov.pt/bib/porbase/898660
005 20020121172800.0
035 ## $a(bn)898660
100 ## $a19990524d1997 k y0pory0103 ba
101 0# $aspa
102 ## $aES
105 ## $ay z 000yy
106 ## $ar
200 1# $a?Un ?análisis empírico de los efectos recíprocos de las extensiones de marca$fElisabete de Magalhães Serra, José Antonio Varela Gonzalez
210 #9 $aPorto$cUCP-CRP,$d1997
215 ## $a37 p.$d30 cm
225 2# $aWorking papers da FCEE, UCP-CRP$x0873-6898
320 ## $aBibliografia, p. 35-37
675 ## $a347.77$vBN$zpor$3357658
700 #1 $aSerra,$bElisabete Magalhães$3901521
701 #1 $aVarela González,$bJosé António$4070$3760330
801 #0 $aPT$bBN$gRPC
966 ## $lBN$mFGREV$sP.P. 24483 V.$x1

Etiqueta de registo: 00843cam 2200277 450
001 966778
003 http://id.bnportugal.gov.pt/bib/porbase/966778
005 19991013122400.0
010 ## $a972-22-1907-3
021 ## $aPT$b127429 /98
035 ## $a(bn)966778
100 ## $a19990726d1998 k y0pory0103 ba
101 0# $apor
102 ## $aPT
105 ## $ay j 001yy
106 ## $ar
200 1# $a?A ?marca$eavaliação e gestão estratégica$fElisabete Magalhães Serra, José A. Varela González
210 #9 $aLisboa$cVerbo,$d1998
215 ## $a130p.$d24 cm
320 ## $aBibliografia, p. 119-130
675 ## $a658.8(075.8)$vBN$zpor$3901745
675 ## $a65(075.8)$vBN$zpor$3901742
700 #1 $aSerra,$bElisabete Magalhães$3901521
701 #1 $aVarela González,$bJosé António$4070$3760330
801 #0 $aPT$bBN$gRPC
966 ## $lABMAD$mABMAD$sGES658.8SER
966 ## $lBN$mFGMON$sS.A. 89087 V.$x1
966 ## $lBN$mFGMON$sS.A. 89087 V.$x1
966 ## $lBPEV$mBPEV$s658 SER/MAR
966 ## $lBPMP$mBPMP$sU5-10-89 $x1
966 ## $lISCAC$mISCAC$s65.016 SER
966 ## $b002$lUCBG$mUCBG$s6-49-23-28 $x1
966 ## $lUFPES$mUFPES$sBC 658.8/SER/7954